Monday, February 13, 2012

Life Beyond Equity

Knowing what matters and preparing accordingly will change your experience from frustration to exhilaration. Recent trips into neighborhoods with buyers I found owners who bought at the peak of the market (at prices $300,000 +) selling today for 15% less. Out of a pool of nine comparable homes from Middleton to Verona we found four with fresh accepted offers. None were short sales or bank owned properties. Each has a home owner who priced wisely.

Buyers who are pre-approved and have taken time to study the market, and focus on owning a home as opposed to an investment, are coming through the experience satisfied. Sellers who focus on the big picture are equally satisfied. There is life beyond equity.

A buyer's market exists where seller's expectations do not align with reality. Within a buyer's market, one seller can change the tide to their favor by paying attention to condition and price. (Location is locked when you bought so look to price and condition to change the impact of location.) Get the price right as supported by evidence and pull the house into tip top shape and you're going to create some excitement. We are seeing seller's markets pop up all over. These markets are small and fleeting.


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